Febreze Visual Brand Language

Strengthening product strategy through visual brand language

“Make it feel bold, but still Febreze.” That paradox became our mantra. While refreshing Febreze’s visual language, we discovered its fans loved the brand’s quiet confidence. Our “Proud, Active, Ingenious” principles turned constraints into springboards—like using aerodynamic curves on sprays to signal efficacy without garish graphics. The result? Packaging that stood out on shelves while feeling like an old friend. This project taught me that true innovation often thrives within limits, and that consistency can be revolutionary.