Tide Eco-Box

Enhancing the eCommerce presence of home care goods

Most designers obsess over what users see—we obsessed over what they didn’t. The Tide Eco-Box’s frustration-free packaging wasn’t just about reducing plastic; it solved invisible pains: delivery drivers needing stackable boxes, parents struggling to pour detergent one-handed. Our compact design cut plastic by 60%, but the real victory was a mom’s tweet: “My toddler can’t spill this!” Winning a Diamond Award was gratifying, but knowing we made sustainability effortless for busy lives? That’s lasting impact.