Burt's Bees Skincare Line

Crafting Emotional Connections Through Sustainable Design

A mother in our focus group cried while holding a prototype: “This feels like I’m doing right by my kids.” For Burt’s Bees, sustainability wasn’t a marketing tactic—it was an emotional pact with customers. We translated this into the Truly Glowing line’s tactile, earthy packaging, using recycled materials that whispered “care” instead of shouting “eco!”. The nationwide launch wasn’t just successful; it sparked a company-wide shift toward designing for legacy, not just sales. I learned that sustainability isn’t about sacrifice—it’s about love made visible.